The world has been transformed from early age to the modern period. Where the transformation is not only in the human life but also in the process of development in many various fields like food, culture, traditions, lifestyle, marketing technologies etc. Our world is undergoing the changes in innovation, technological progress where they depends on the demands and consumer needs.
Marketing is not only about selling and promotion it also includes the process of management from products to consumers. It is also done through interaction in which we have to talk to the customers about their needs and what do they want. It can also done by using surveys from door to door or through internet social media online.
Now technology is the most important part of our life. Marketing is a basic principle that has been evolved through the years.
Traditional Marketing aims in production, marketing of products and gaining profit. It is done through Newspapers, Mails, Phones, Radio, TV ads and interacting directly face to face.
The Digital Marketing helps small businesses to expand more easily comparing to Traditional Marketing. The Digital Marketers should be updated with current marketing technology. There are various tools available for Digital Marketing such as E-Mail marketing, Social Media marketing, Search Engine Optimization (SEO), Content marketing, Affiliate marketing, etc.
Digital Marketing is successful in reaching the audience with exact particular population. It gives numerous benefits and it is more popular with Marketers and Consumers. Through Digital Marketing we can see the interest of the customers very lively.
Nowadays Search Engine plays a major role among the people. So marketing has to be done through the search engine is nothing but SEO. Social Media also plays a major role nowadays. Social Media (Facebook, Twitter, Instagram etc.) is not only about exchanging information and also connecting people.
There are many communication devices like Smart Phones, Tablets, Computer etc. are all connected to the internet. Through this we can gain many opportunities towards the consumers. Nowadays many people prefer online shopping rather than walking to the shop. Through Digital Marketing we can get numerous leads and also increases conversion rate. In shorter time we gain more audience and cost in digital marketing is low.
